L’instant mode : quand Nike Women fait bouger les standards
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Si les stéréotypes liés au fitness ont déjà été dénoncés par certaines sportives sur Instagram, Nike a décidé d’attraper le train en marche en proposant une campagne mettant en scène Paloma Elsesser et Claire Fountain, deux beautés plus -size. Si l’une est mannequin, l’autre est professeur de yoga. Le plus beau ? La marque ne fait jamais mention de leur taille durant cette campagne, les mêlant simplement à d’autres athlètes mettant en avant comme elles son dernier soutien-gorge de sport. Une parfaite manière de mettre en avant la beauté dans sa globalité qui est notre instant mode du jour.
Source: http://www.elle.fr/
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